The brand identity for Ekaya is an extension of its philosophy. It is inspired by the city of Banaras, and its quintessential eternity. The oldest living city in the world, Banaras has been the seat of ancient Indian culture, arts and textiles for millennia, and as the very foundation of Ekaya, it holds great significance for the brand. Like the eternal sun and sacred waters that define Banaras, Ekaya’s visual identity draws on these timeless symbols. The visual language employs ancient Indian minimalism, through clean, precise elements that are harmonised with modern design. This enables us to convey a design-forward brand; unlike the typical classical, ornamental route.